I’m an entrepreneur (EST. 1997) who specializes in connecting the digital dots for you so you can flourish in your business.
Whether you are searching for a fresh perspective on your business, aiming to reach a specific goal, or you are looking for advice on how to navigate the business marketing world, you can hire me directly to work with you.
Sometimes you just need that bit of extra care to know you’re getting the details covered.
Working with me is designed to unleash the very best results for your business with laser focus so we get to the heart of your goals.
Here’s a bit more of my story…
One day I was standing in one of my 5 retail stores, opened empty boxes all over the floor behind the showcases while I was busy pricing product and getting it all on the shelf.
The store was packed and I had a ton of product that needed to be priced and put out for sale… I always said to myself, “Vera, you can’t sell it if people can’t see it”.
It was one of those moments, I stopped for a second and looked down.
I was completely *overwhelmed*.
As I was looking at the empty boxes I knew this wasn’t my dream to be stuck day in and day out inside a store.
We opened our first retail store in 1997 and that’s also when we launched selling items on eBay. Along with the store we were listing 100 items a day on eBay for sale.
Here’s a picture of the night before our grand opening, the last moment before the sign was placed.
We had a lot going on and I knew change was coming.
I had found this wonderful group of work at home Moms and that’s where I started learning about internet marketing. I learned how I could make money online without having to list on eBay… this was a big deal to me.
I launched my online business in the scrapbooking market back in 2004 and that’s where it all started.
I loved scrapbooking back then so it only made sense to share my hobby online as well.
I’ll never forget the day I launched my scrapbooking podcast and how surprised I was the day I got my first affiliate cheque, $70 USD.
I will never forget that moment.
I was in the basement of my house where I was packaging up eBay items (we had quite the set up) and that’s also where we kept our mail to go through. I took a break from packing items and peeked at my mail.
Sitting there was an envelope addressed to me which was unfamiliar. I opened it up and there it was, my first affiliate cheque. I was so delighted, the first thing I did was call my dear friend Alice Seba to let her know.
I finally knew I was on the right track.
Then one day how shocked I was that Kodak decided to sponsor my scrapbooking podcast, “Scrappers Talk Radio” with a $300 USD monthly fee for advertising.
I knew this the start of something very special and exciting.
I had been studying internet marketing for a while and it was time to put together my first product launch.
There I was standing inside one of my stores with my Mom by my side. I said to her, “are you ready Mom? I’m going to send the last email now.” This was the email that let my subscribers know that the cart was open to my product.
We were both so excited!
I had just created my very first product launch this was “the” email that was going to show if the launch worked.
The email worked so well sales started pouring in and I made $800 USD within the first two minutes.
We were both jumping up and down in the store. I knew my life was going to change forever.
Not long after that I started creating information products and my very first ebook I put up for sale was called, “Everything About Paper.”
I started sharing my experience with other online business owners and before I knew it people wanted to hire me to handle things for them as well.
This is when I decided to launch my first business planner. I knew that if my methods worked for me, they would work for others too.
By 2007 I was able to sell 3 of my retail stores and close 2.
I was officially FREE!!!
I learned the foundation of online business and left the retail world and I never looked back.
To this day I still visit my old friends who still have stores in the mall, it’s like I’m inside a time capsule when I see them, so wonderful yet I still feel that sense of huge freedom when I leave the mall.
My experience can be yours too.
You just need to know the basic foundation of online business and you can apply it to the market you are passionate about.
I’ve taught many people (I can’t even count) on how to fill up the year with marketing messages, emails and strategy for a successful online business that will definitely generate a full time income and much more than that.